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The Hidden Healthcare Gold Rush That Just Opened in May 2025 (And How Most Founders and VCs Will Miss It)
How a Single Regulatory Pause Just Reshaped the Entire Competitive Landscape for Mental Health Startups, and Why Healthcare Always Goes Like This
May 20
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Kate
Why Direct-to-Employer is a GTM Trap in 2025 (And What to Run Instead)
Why “go direct to employers” still seduces founders—and how to know when it’s a strategic GTM wedge vs. a multi-million-dollar trap.
May 8
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Kate
You don’t need massive clinical evidence to get picked up by payors.
Most healthcare founders think the barrier is evidence. It’s not. It’s how hard you are to justify inside the buyer’s org. Here's what is never said on…
May 6
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Kate
December 2024
Why Healthcare Startups Fail After the First "Yes"
It’s not the product. It’s what happens next.
Dec 13, 2024
•
Kate
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